Reinventing how businesses manage equipment data

Our mission is to provide a web interface between manufacturers, value-added resellers, and their customers. Founded in 2015 at MIT, we've worked night and day over the past year to build a solution transforming the way asset data is tracked and shared.

The team's expertise is in industrial systems, web development, and machine learning. We come from GE, MIT, and other leading industrial companies and universities. Interested in joining our dynamic and fast-growing team? Please take a look at our jobs page.

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Executive Team


Jon Garrity Founder & CEO

Jon's background is in industrial information systems. Prior to Tagup, he worked at GE Energy in Atlanta. His first role at GE was as a software product manager on the Grid IQ product line. In this role he was responsible for working with a development team of over twenty engineers in Atlanta, San Ramon, and Shanghai to build analytics applications for electric utilities. In his most recent role at GE, he worked as fulfillment lead on a joint venture with a Chinese high voltage equipment manufacturer.

Before GE, Jon studied physics and economics at MIT. After GE, he earned his MBA from Harvard Business School. He is the principal inventor on one granted and several pending patents.


Will Vega-Brown Founder & CTO

Will is a fifth year PhD candidate in the Computer Science and Artificial Intelligence Laboratory (CSAIL) at MIT, working in machine learning and artificial intelligence. His research focuses on ways to ground symbolic planning in the real world, and involves software engineering from microcontrollers through high-level web programming.

Prior to beginning graduate studies, he completed his undergraduate studies at MIT, majoring in physics and mechanical engineering. Outside of work, Will is a jiu-jitsu black belt and sensei.


Industry Advisory Board


John McDonald Smart Grid Business Development Leader, GE Grid Solutions

John D. McDonald, P.E., is SmartGrid Business Development Leader - North America for GE Grid Solutions Global SmartGrid Strategy Group.

John received his BSEE and MSEE (Power Engineering) degrees from Purdue University, and an MBA degree from the University of California-Berkeley. John is a Fellow of IEEE, and was awarded the IEEE Millennium Medal in 2000, the IEEE PES (Power & Energy Society) Excellence in Power Distribution Engineering Award in 2002, the IEEE PES Substations Committee Distinguished Service Award in 2003 and the IEEE PES Meritorious Service Award in 2015.